Yves Saint Laurent's M7 has achieved a legendary status in the fragrance world, not just for its unique scent profile but also for its controversial discontinuation and subsequent fervent following amongst collectors and fragrance enthusiasts. This exploration delves into the multifaceted world of M7, from its original inception and the now-discontinued iterations to its lasting impact and the ongoing hunt for this once-easily accessible perfume. We'll explore its price, reviews, the elusive male model from its original campaign, and even touch upon the related Oud Absolu flanker.
YSL M7 Original: A Groundbreaking Oriental Woody
Launched in 2002, the original YSL M7 was a bold departure from the typical masculine fragrances dominating the market at the time. It wasn't a safe, predictable scent; instead, it was a daring, complex, and intensely masculine oriental woody composition. Perfumer Jacques Cavallier-Belletrud crafted a fragrance that was both luxurious and unconventional, challenging the established norms of men's perfumery.
The opening notes were a captivating blend of spices, with cinnamon and cardamom creating a warm, inviting aura. The heart of the fragrance revealed its oriental character with notes of incense and amber, adding depth and complexity. The base notes, featuring the rich, earthy aroma of labdanum and the woody undertones of sandalwood, grounded the fragrance and provided a long-lasting, sensual trail. This wasn't a fleeting scent; it was an experience, a journey through a richly textured olfactory landscape.
The original M7 was praised for its unique character, its ability to project confidence and sophistication, and its exceptional longevity. It was a fragrance for the man who wasn't afraid to stand out, who appreciated complexity and depth, and who understood the power of a truly memorable scent. It resonated with those seeking something beyond the ubiquitous fresh and sporty scents that flooded the market. It was, in essence, a fragrance ahead of its time.
YSL M7 Discontinued: A Loss to the Fragrance Community
The discontinuation of the original YSL M7 in 2015 (or 2016, depending on region) sent shockwaves through the fragrance community. Many attributed its demise to changing market trends, the shift towards fresher, more mainstream scents, and perhaps a lack of understanding of its unique and sophisticated appeal by a broader audience. Whatever the reason, its removal from shelves created a void that many felt keenly.
The discontinuation of M7 is a classic example of a beloved fragrance falling victim to the vagaries of the perfume industry. Its complex and unconventional nature, while appreciated by a devoted following, may not have translated into sufficient sales to justify its continued production in a market increasingly driven by popularity and mass appeal. This only served to increase the mystique and desirability of the original M7, transforming it into a highly sought-after collector's item.
YSL M7 Price: A Reflection of its Rarity
The discontinuation of M7 had a predictable effect on its price. What was once a readily available fragrance at a relatively accessible price point became a coveted commodity, its value significantly increasing on the secondary market. Untouched bottles from the original release now command significantly higher prices, reflecting both its rarity and its enduring appeal to collectors and enthusiasts. The price varies greatly depending on the size of the bottle, its condition, and the seller, but it's safe to say that finding an original M7 bottle is now a more expensive endeavor than it once was. This price escalation is a testament to the fragrance's legacy and the enduring demand for its unique scent.
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